News Archive

Altogether 21,632 visitors at the DLG-Feldtage

Results of a survey of visitors

(DLG). DLG (Deutsche Landwirtschafts-Gesellschaft – German Agricultural Society) registered altogether 21,632 visitors, including 2,012 from outside Germany, at its Field Days held from 14 to 16 June 2016 at the Mariaburghausen Estate in Hassfurt (Lower Franconia). The number of visitors was established in accordance with the guidelines of the Gesellschaft zur freiwilligen Kontrolle von Messe- und Ausstellungszahlen (FKM – German institution for voluntary monitoring of trade fair and exhibition figures). The figures do not include exhibitors and media representatives.
 
DLG commissioned the firm Wissler & Partner Trade Fair Marketing from Basle to carry out a representative survey of the visitors at DLG-Feldtage 2016. For this purpose the company questioned 958 visitors at the Mariaburghausen Estate in Hassfurt (Lower Franconia). Below is a selection of the particularly interesting figures from the wealth of data available:
 
In what topics and programme areas were the visitors particularly interested?
59 %    seed, varieties (2014:   64 %)
53 %    plant protection (           57 %)
39 %    fertilizing (           44 %)
37 %    agricultural machinery and equipment (           49 %)
18 %    Precision Farming (GPS/measurement technology, analytics) (           23 %)
10 %    organic farming (           11 %)
  7 %    farm management, data processing, advisory services (           12 %)
  6 %    bioenergy/renewable raw materials (             9 %)
  4 %    quality assurance, certification/sustainability (             7 %)
  2 %    green genetic engineering (             4 %)
(multiple responses)

How did the visitors rate DLG-Feldtage 2016 overall?
83 %    (very) good (2014:   95 %)
13 %    ambivalent (             4 %)
  4 %    (very) poor (             1 %)
 
Where did the visitors come from?
91 %    Germany (2014:   89 %)
             48 %   Bavaria (           14 %)
             16 %   Baden-Wuerttemberg (             5 %)
             13 %   Hesse, Rhineland-Palatinate, Saarland (             9 %)
               8 %   Lower Saxony, Schleswig-Holstein, Hamburg, Bremen (           26 %)
               5 %   Saxony, Saxony-Anhalt (           25 %)
               5 %   North Rhine/Westphalia (             8 %)
               4 %   Thuringia (             7 %)
               1 %   other German states (             6 %)
  9 %    outside Germany (           11 %)
 
From which business segments did the visitors come?
66 %    agriculture (2014:   57 %)
             including 2 % organic farmers (             2 %)
  9 %    advisory and other services, public-sector institutions (           11 %)
  8 %    trade (           10 %)
  7 %    industry, craft trades (             8 %)
  6 %    universities, higher education institutions, technical colleges (           10 %)
  2 %    other (             4 %)
 
What are the farm sizes of the farmers who visited DLG-Feldtage 2016?
22 %                                        up to      50 ha (2014:   12 %)
26 %                             51      to         100 ha (           15 %)
41 %                            101       to         500 ha (           43 %)
11 %                                        over     500 ha (           30 %)
 
Are investments planned in the next two years?
52 % of the farmers plan to invest in the next two years (2014:   70 %)
20 %    uncertain (           15 %)
28 %    no (           15 %)
 

Will you be visiting the next DLG-Feldtage in Bernburg-Strenzfeld in 2018 as well?
20 %    yes, definitely (2014:   47 %)
32 %    yes, probably (           37 %)
23 %    undecided (             8 %)
13 %    no, probably not (             5 %)
12 %    no, definitely not (             3 %)
 
 

Media Contact:

Malene Conlong
+49/ (0) 69 / 24788-237
m.conlong(at)DLG.org